Unrealistic expectations

There’s a perfect quote in this piece that I’m surprised doesn’t appear more often in discussions of online journalism’s monetisation potential: “Ultimately, the problem might be one of unrealistic...

Odd numbered lists are good, says science

We still don’t know why, though… “There are many more listicles of length 10 published compared to other numbers. This is primarily because BuzzFeed is selling the 10-length listicle to partner brands, such as the Michael J. Fox Show, Nordstrom Topman, and Buick. The second most popular length is 15, followed by 12. Listicle length drops off quite rapidly in the 20’s, although surprisingly, lengths 11-21 are far more popular than those under 10… “If we look the bar chart by audience score we see a completely different picture?—?odd number length listicles… tend to have a higher audience score on average, where in our dataset, the number 29 tends to have an advantage over the...

If it’s worth telling, it’s worth selling

Lots of good stuff in this about how journalist types need to get less prissy about monetisation, and how they can learn from the PR/marketing industry to make journalism better – this is opportunity, not dilution of the purity of a noble profession. And there’s a whole bunch of transferable skills to pick up along the way… (Title stolen from Kevin Anderson on...