“In the future, we can expect computers to produce literature different from anything we could possibly conceive of” – fascinating piece about the still nascent art of AI creativity, this.
There’s nothing to overly worry us human creatives so far, based on the examples on show here – unless you’re a fan of surrealism and the avant garde, that is… Still, there’s a lot of promise. After all, “A machine that can caption images is a machine that can describe or relate to what it sees in a highly intelligent way.” Give this tech time, and it will get more sophisticated, and harder to tell from human creative.
The potential to use AI to reinterpret disparate inputs into new creative forms – poems based on images, an experimental novel based on the inputs of GPS from a road trip – is definitely the kind of thing to get creative directors’ creative juices flowing. AI can already write, paint, compose music and create photo-realistic images. How can we deploy it to boost human creativity?
Most brands know what they look like, what their tone of voice is. If you could programme an interpretative AI with your brand’s key attributes and ask it to reinterpret the world around it, what would the results be?
The answer might be meaningless nonsense, but it sure would be fun to find out.