Space Force vs the Space Force

by JCM | 11 Jun, 2020 | Marginalia

A (comedy) textbook lesson in why it’s vital to check existing trademarks and uses before launching a new brand, as the latest branch of the US military discovers that Netflix got there first…

Notes and Essays

To help shape my thinking, I write essays and shorter notes examining the ideas and narratives that shape media, marketing, technology and culture.

A core focus: The way context and assumptions can radically change how ideas are interpreted. Much of modern business, marketing, and media thinking is built on other people's frameworks, models, theories, and received wisdom. This can help clarify complex problems – but as ideas travel between disciplines and organisations they are often simplified, misapplied or treated as universal truths. I'm digging into these, across the following categories - the first being a catch-all for shorter thoughts:

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Space Force vs the Space Force

Notes and Essays

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