Being a words person it’s unsurprising this piece spoke to me, as it advocates using words as an accessible tool – Google Docs – to improve creative collaboration.
Yes, at its heart, this place is basically saying that a collaborative design/multimedia/dev briefing doc is a good idea – and it’s hard to argue against that.
But it also speaks to a core challenge in the digital creative industries – especially now we’re all working from home and can no longer scribble on whiteboards and move post-it notes around on walls:
What’s the best way to collaborate when developing visual concepts? How can we lower barriers to entry for those with less confidence in their visual thinking skills? How can we encourage more diverse thinking, more originality, while still staying focused on the core objectives?
I’d be fascinated to hear your suggestions / recommendations.