I’m not a stickler for “correct” punctuation, as a rule – except when it comes to apostrophes and the Oxford Comma. This is because punctuation, mostly, is about flow and rhythm, not meaning. Misplaced apostrophes and missing commas in lists can substantially change meaning rather than flow, so their correct placement becomes vital.

This fascinating essay on the evolution of punctuation makes clear that improving flow and clarifying meaning has long been the goal – while also exploring the long history of resistance to punctuation that over-clarifies meaning.

It’s a useful reminder that words are about interpretation as much as intention. Sometimes ambiguity lets greater meaning emerge, building stronger connections with your audience by encouraging them to think more deeply about your words. Sometimes it creates confusion.

The challenge, as ever, is getting the balance right – so focus on the needs of your audience. What will most help them understand your meaning (or meanings)? What will confuse? No one wants to have to try and parse a complex run-on sentence with multiple sub-clauses and dozens of punctuation marks. Even if they do make it through to the end without giving up, your meaning is likely to be lost.

In other words, as ever, when in doubt: Keep it simple.