A great set of guidelines.

A few I especially like – largely because they apply far more widely than just in the newsroom – partly paraphrased:

  • gather data relentlessly, but learn how to use it (and when to ignore it)
  • evaluate fads, don’t chase them
  • reward good failures
  • ask “why would anyone see value in this?”
  • you can’t judge success if you don’t know what it looks like