Review: Becoming a Philosopher: Spinoza to Sartre, by Jonathan Rée

4/5 stars

An excellent companion to Rée’s superb Witcraft, his history of how philosophical ideas made their way into English (often with a considerable delay). The chapters here on Kierkegaard and Sartre neatly fill some gaps in that earlier book’s narrative, as it (mistakenly and frustratingly, in my view) ended the story largely with Wittgenstein. (Yes, Kierkegaard was earlier, but didn’t get translated into English until the early-mid 20th century.)

The introductory interview was also a nice touch, with Rée’s dislike of histories of philosophy – and especially of Bertrand Russell’s, and of Russell more broadly – an entertaining educated rant that helped shift my perspective on what has become one of my favourite genres of book over the last few years. I knew it’s not just me who sometimes, when reading the original works rather than someone else’s summary of them, struggles to understand and needs to re-read paragraphs repeatedly – but it was very reassuring to hear that the same is true for Rée.

Philosophy is hard, basically. Intellectual biographies and histories of philosophy may make it more accessible – but the point is philosophy is all about the act of thinking, not just understanding ideas.

This feels like a particularly useful insight in the age of GenAI, when it’s easier than ever to find a summary of an idea, and to have someone (albeit a bot) explain a complex concept in simple terms. This may be a shortcut to understanding, but sometimes this can mean your understanding is only superficial – by reaching your knowledge via an intermediary, rather than working at it yourself, you’re likely to be missing nuances and details, as well as to be picking up received wisdom and interpretative assumptions from other people, rather than determining your own understanding.

Taking shortcuts via other people’s interpretations isn’t always a bad thing, by any means – but it’s worth being aware of what you may be missing by doing so. I’m probably never going to read Heidegger’s Being and Time or Sartre’s Being and Nothing in English, let alone in the original German and French. I’ve always known I’m going to be missing something as a result – the summaries of these books that I *have* read have convinced me there are aspects of both I’d find fascinating. But Rée’s emphasis on taking the time to digest philosophical works, to ruminate on them, to make the effort to truly understand them has given me pause.

Much to think about here, in other words – not bad for what is at its core a collection of book reviews.

Beyond SEO: What Makes Content Valuable in an AI Era

A photo of a PowerPoint slide titled "Content is valuable, but how is it valued?" with bullets on: Rarity, Clear IP control, Quality, Domain-specific content, and ContinuityBad photo of a good slide on what makes content valuable in an AI era, from Kevin Anderson at the inaugural Source Code event last night.

A successor to the much missed Hack/Hackers series looking at how tech and journalism can come together to do great things, it was unsurprisingly dominated by conversations about AI.

The point about what is valuable about the content we produce was also core to my old colleague Steven Wilson-Beales‘ session on SEO / GEO / AEO / AIO / whatever you want to call it, and what a “zero click” web could look like in practice.

Key points:
– You need differentiation
– You need to add value
– You need to be accessible, relevant, and credible

It’s almost as if E-E-A-T is still a thing!

Also, the lesson we should all have taken from the last decade and a bit of chasing search and social algorithms is simple – diversify.

Don’t get over reliant on any one traffic source. Don’t chase the algorithm, because the algorithm is changing faster than ever – and with AI search, will increasingly adapt it’s findings to every individual.

And a top tip – given AI tools have been trained on existing content, you need to take a careful look at your archives. If they don’t answer the potential needs of an AI bot in query fan out mode, they may need an update.

But the absolute key point – and this speaks to a lot of the work I’ve been doing behind the scenes lately – It’s no longer enough to focus your SEO / GEO efforts on optimisation of individual pages.

You need to see your content as part of a broader system – because the bots are no longer looking for just one page to rank at the top of a list, they’re looking for the right information to answer the query. If they can’t get it from you, they’ll get it from someone else. (Or just make it up…)