The default writing style of GenAI is becoming ever more prevalent on LinkedIn, both in posts and comments.
This GenAI standard copy has a rhythm that, because it’s becoming so common, is becoming increasingly noticeable.
Sometimes it’s really very obvious we’ve got bots talking to bots – especially on those AI-generated posts where LinkedIn tries to algorithmically flatter us by pretending we’re one of a select few experts invited to respond to a question.
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Top tip: If you’re using LinkedIn to build a personal / professional brand, you really need a personality – a style or tone (and preferably ideas) of your own. If you sound the same as everyone else, you fade into the background noise.
So while it may be tempting to hit the “Rewrite with AI” button, or just paste a question into your Chatbot of choice, my advice: Don’t.
Or, at least, don’t without giving it some thought.
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There are lots of good reasons to use AI to help with your writing – it’s an annoyingly good editor when used carefully, and can be a superb help for people working in their second language, or with neurodiverse needs. It can be helpful to spot ways to tighten arguments, and in suggesting additional points. But like any tool, it needs a bit of practice and skill to use well.
But seeing that this platform is about showing off professional skills, don’t use the default – that’s like turning up to a client presentation with a PowerPoint with no formatting.
Put a bit of effort in, and maybe you’ll get read and responded to by people, not just bots. And isn’t that the point of *social* media?
