Here it is. The new, multiplatform MSN.
The content proposition is fairly straightforward – a customisable mix of useful tools and the best content from many of the world’s biggest publishing brands across a bunch of key topic areas or verticals, curated by teams of in-market editors.
The aim on a technical level is actually the most interesting part of it – we’ve been developing a cloud-hosted CMS that enables single-publish across all devices and platforms, for both web and apps, running across 55 markets in 27 languages, with a coherent look and feel no matter your screen size or operating system. That’s properly ambitious.
Most of my input has been procedural (improving multimarket and multiplatform publishing processes) and hidden in the back end (I was part of the CMS superuser group that’s been working on back-end UX and workflow). I’ve not had as much involvement in the front-end design, architecture, or overall content strategy as I’d like, but still – a most definite improvement on one of the web’s longest-running major publishers (20 years old this year, and still doing a good 22 billion pageviews every month).