James Clive-Matthews portrait, graphical styleWhat I Do

Over the past two decades, I’ve helped organisations translate complex strategies into coherent systems – aligning teams, processes, and stories across global markets in ways that improve both efficiency and effectiveness.

I’ve led international content, creative, and strategy teams for organisations including Microsoft, WPP, Aon, Bayer, EY, Intel, and PwC, guiding narrative-led transformation and building the frameworks that help ideas scale.

Whether as a journalist, marketer, or board-level leader, my focus has always been the same: Seeking to understand alternative perspectives to create a shared understanding that helps organisations move forward with confidence.

Career Highlights

  • Independent Consultant – Advising B2B publishers, marketing agencies and technology firms on content strategy, AI integration, and operational transformation. Most recently led a major digital overhaul for a suite of niche B2B tech publications, redefining their content systems and workflows for the GenAI era.

  • PwC – Defined global transformation messaging and governance frameworks uniting narratives across 130 countries; editorial lead on flagship GenAI and technology thought leadership.

  • WPP / Group SJR — Led strategy and production teams delivering storytelling frameworks for multinational clients including EY, Bayer, Pfizer, HSBC, and Intel, building the content marketing agency’s operations from a team of two to over 80 people.

  • Microsoft — Built editorial systems for MSN across 55 markets and 27 languages, supporting 300+ editors and driving global content quality and governance.

  • Earlier career — Journalist, editor, and author with work recognised by the European Parliament Prize for Journalism and Fellowship of the Royal Society of Arts.

  • For more details, see my LinkedIn profile

Focus Areas

Content Strategy  •  Brand Narrative & Messaging  •  Change Communication  •  Editorial Operations  •  Information Architecture  •  UX & Experience Design  •  AI & Innovation  •  Team Leadership & Mentoring

Selected Work

I’ve led strategy, content, and transformation programmes for organisations across a wide range of sectors – from global tech giants to professional services, finance, and media brands.

  • Technology & Transformation
    Microsoft · PwC · EY Parthenon · WPP · Intel · Dassault Systèmes · Publicis Groupe
  • Financial & Professional Services
    Aon · HSBC · NatWest · ICG · EY Financial Services · PwC Global Banking
  • Healthcare & Life Sciences
    Bayer · Pfizer
  • Enterprise & Industry
    CBRE · Danone · Nestlé
  • Media & Publishing
    BBC Worldwide · Archant · Today Digital · Publicis Groupe

For more clients, see my consultancy, Nosemonkey Ltd.

Recognition

European Parliament Prize for Journalism (2010)  •  Best New Digital Publication – Content Marketing Awards (2016)  •  Elected Fellow – Royal Society of Arts (2017)  •  Foreign Policy Twitterati 100 (2011 & 2012)