James Clive-Matthews portrait, graphical style

Strategic Leadership & Communication

For more than twenty years I’ve worked where content, technology, and transformation meet — from Microsoft and WPP to PwC and EY — helping global teams turn strategy into stories people can understand and act on.

I started out as a journalist and editor, learning how to make complex ideas clear and compelling. Since then, I’ve led international strategy, creative, and production teams across B2B and B2C markets, advising clients from the Fortune 500 to start-ups on how to connect what they do with what their audiences need.

Today I focus on helping organisations find clarity, coherence, and confidence in how they communicate – inside and out. Amid constant disruption, my aim is simple: to connect people to purpose, and branding to business objectives – so that communication becomes a genuine driver of progress.

What’s always driven me is the desire to understand different perspectives and how to create shared understandings to make things work better. Whether in political, content, marketing, or business strategy, I look for the gaps between what’s said and what’s heard, helping colleagues, clients, and audiences bridge them with clearer thinking, stronger stories, and smarter systems.

Nosemonkey Ltd logo - an icon of a yellow proboscis monkey head in profile on a blue background

Recently

Since 2024, as well as working as strategic lead for an independent B2B tech news publisher, I’ve been setting up my own branding, marketing and content consultancy with some talented ex-colleagues and contacts who complement my and each other’s skillsets and experience: Nosemonkey Ltd

WPP logo on office wall

Previously

Leading EMEA content strategy and production for WPP‘s only dedicated content marketing agency, covering everything from financial and professional services through tech, pharma, and FMCG. Then brought in-house by a former client to act as PwC‘s Global Technology Content Lead.

Screenshot of the MSN UK homepage from 2012

Before that

Leading multi-market editorial planning, production and distribution for Microsoft’s MSN International and apps, running a team that drives >1 billion monthly pageviews across 55 markets in 27 languages across news, entertainment, lifestyle, sport, travel, tech, finance, and major events

James Clive-Matthews being awarded the 2010 European Parliament Prize for Journalism

A long time ago

Winner, European Parliament Prize for Journalism (as Nosemonkey); editor at BBC Worldwide, AOL UK, Gibson Square Books, Archant Specialist and more; writer for the Times Literary Supplement; author of two books; strategist / information architect at various. See my CV for details.