Brand, Content & Marketing Leadership

For more than twenty years I’ve led brand, content and marketing work for complex global organisations – from Microsoft and WPP to PwC and EY – helping teams make sense of strategy, shape clear narratives, and build systems that support effective execution at scale.

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I began my career as a journalist and editor, learning how to make complex ideas clear, accurate and useful. Since then, I’ve led international strategy, creative and production teams across B2B and B2C environments, working in-house, agency-side and as a consultant.

Much of my work involves operating in complexity: aligning senior stakeholders, clarifying positioning and messaging, and putting in place the governance and workflows that allow good work to travel across markets without losing meaning or intent.

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Today, I work with knowledge-led organisations navigating change – whether driven by growth, transformation, regulation or technology – to improve brand clarity, strengthen marketing effectiveness, and ensure communication supports better decisions rather than adding noise.

Across brand, marketing, content and editorial work, I look for the gaps between what organisations mean to say and what audiences actually hear, and help bridge them with clearer thinking, stronger narratives and systems that work in practice.

Winner, European Parliament Prize for Journalism (as Nosemonkey); editor at BBC Worldwide, AOL UK, Gibson Square Books, Archant Specialist and more; writer for the Times Literary Supplement; author of two books; strategist / information architect at various. See my CV for details.