Despite loving the near limitless possibilities of digital publishing, my first love is books. I’ve written two, reviewed them, and even worked at a book publisher for a while. Part bibliophile, part tsundoku, I buy books almost obsessively – and usually have dozens on the go at any one time. My flat could easily be mistaken for a secondhand bookshop.

So it’s probably unsurprising that I’m a big fan of the idea of collecting previously ephemeral digital content into book form to extend its (literal) shelf life. Great to see the New York Times agrees:

“Reporters leave a ton in their notebooks… The book form really gives us a chance to expand the journalism and include a lot more of the detail and texture that is never going to make it into the daily report.”

More brands – especially B2B ones – should consider following the NYT’s lead and mine their content archives to curate thematic ebooks (and even physical ones) of their best pieces.

Repackaging ideas in book form offers opportunities to expand and elaborate on points in more depth in the perfect lean-back format. Because there’s nothing better than a book for encouraging deep engagement with and deliberation over someone else’s thinking. If you’re selling ideas, the book is the perfect format.