How to experiment effectively

A great set of guidelines.

A few I especially like – largely because they apply far more widely than just in the newsroom – partly paraphrased:

– gather data relentlessly, but learn how to use it (and when to ignore it)

– evaluate fads, don’t chase them

– reward good failures

– ask “why would anyone see value in this?”

– you can’t judge success if you don’t know what it looks like

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